ANGELINA DRAPER
MARKETING | PR | COMMUNICATION | STRATEGY | LEADERSHIP
Hello and Welcome!
I am a multilingual communications, marketing and corporate affairs professional with more than 20 years of B2B and B2C experience in high-growth start-ups, scale-ups and corporations in the UK, Europe, North America and Asia.
I work with CEOs, senior executives and founders to develop internal and external communications, media and corporate affairs strategies that drive in complex and diverse global markets.
With a successful track record of delivering results through strategic decision making based on data analysis and market intelligence, I am at home in fast-paced and challenging environments.
I am a flexible and dynamic leader known for my attention to detail while inspiring collaboration and successfully managing change across diverse teams and cultural contexts. I utilise cutting-edge technologies and constantly seek the best combination of human and technical resources (including the latest Artificial Intelligence (AI) tools) to achieve goals.
As an experienced journalist with excellent verbal and written communication skills, I translate complex solutions into compelling, customer-centric narratives.
WHAT I BRING | skills
Following is a list of some of the areas in which I have direct experience. A few are explored in more detail on the Portfolio Page, however, please note this is just a taster.
Please contact me to explore specific experiences, discuss your organisation's needs and to receive my CV.
MARKETING
Email Marketing
Analytics / Data
Social Media
SEO/SEM
Content Marketing
UX/CX
PR/COMMUNICATIONS
Communication Strategy
In-House Talent Pool
Media Planning
Press Relations (PR)
Crisis Management
Internal Communications
Media Training
Reputation Management
Trend Monitoring
STRATEGY
Digital/Web
Audience Segmentation
Go-To-Market (G2M, GTM)
Multi-Channel Marketing
Roadmaps / Budgets
Competitor Analysis
Partnership Strategy
Account-Based Marketing (ABM)
BRANDING
Brand Development
Rebranding/Positioning
Brand Monitoring
Multi-Product Strategy
Global Brand Expansion (B2B)
Personal / Founder brand development
Customer Loyalty / Engagement
Employee Engagement
EVENTS
Large event planning (400 + people)
Webinars Planning and Execution
Speaker Booking
Workshops
LEADERSHIP
Change Management
Team Building
Reorganisation
Mentoring / Advisor
Start-up / Scale-up Development
MEDIA / CONTENT
Case Studies (360 Creation)
Speech / Presentation Rriter
Ghost Writer
MY TOOLBOX | tech stack
CRM
Salesforce
HubSpot
GoldVision
Proprietary Solutions
CMS
Wordpress / Woocommerce
Shopify
HubSpot
Google Sites
ANALYTICS / SEO
Google Analytics
Snowplow
Semrush
MOZ
Ahref
Screaming Frog
MARKETING
Hubspot
Mailchimp
GoldVision
Constant Contact
PR / MEDIA
MuckRack
Cision
Business Wire
HARO
HubSpot PR Kit
DESIGN
Adobe / Photoshop
Adobe / Illustrator
Canva
Affinity Designer
Affinity Photo
PROJECT MANAGEMENT
Asana
Notion
Trello
Miro
Smartsheet
Atlassian / Jira
Slack
RECENT WORK EXPERIENCE
SNOWPLOW
Global Head of Communications and Brand
TECH | | AI | ML
Start-up / Scale-up (B2B)
CITF
Marketing Director
TECH | EVENTS
Community (B2B)
ANNABEL KARMEL
Digital Marketing and
Partnerships Director
FMCG | LIFESTYLE
SME (B2C)
EUROSTAR
Senior E-Commerce Manager
TRAVEL | TRANSPORTATION
Enterprise (B2C & B2B)
EXPEDIA
Business Development Director (South Europe)
TRAVEL & LEISURE
Enterprise (B2B)
HEATHROW EXPRESS
Head of Business Development and eCommerce Manager
TRAVEL | TRANSPORTATION
Enterprise (B2C & B2B)
ADRIATICA GROUP
Web Development and
Strategy Director
TRAVEL & LEISURE
Enterprise (B2C & B2B)
EDUCATION
UNIVERSITY OF HONG KONG
MASTERS DEGREE
Journalism and Media Studies (Honours)
AMERICAN UNIVERSITY OF ROME
BACHELORS DEGREE
International Business (Honours)
CONTINUING PROFESSIONAL DEVELOPMENT (CPD)
GOOGLE DIGITAL GARAGE
Fundamentals of Digital Marketing
GOOGLE ACADEMY
Google Analytics for Beginners
GOOGLE ACADEMY
Advanced Google Analytics
HUBSPOT
Content Marketing
HUBSPOT
Inbound
THE GAP PARTNERSHIP
Complete Skilled Negotiator
LANGUAGES
ENGLISH
Native
ITALIAN
Fluent
CROATIAN
Fluent
GERMAN
Conversational
SPANISH
Conversational