ANGELINA DRAPER

MARKETING | PR | COMMUNICATION | STRATEGY | LEADERSHIP

Hello and Welcome!

I am a multilingual communications, marketing and corporate affairs professional with more than 20 years of B2B and B2C experience in high-growth start-ups, scale-ups and corporations in the UK, Europe, North America and Asia.

I work with CEOs, senior executives and founders to develop internal and external communications, media and corporate affairs strategies that drive in complex and diverse global markets.

With a successful track record of delivering results through strategic decision making based on data analysis and market intelligence, I am at home in fast-paced and challenging environments.

I am a flexible and dynamic leader known for my attention to detail while inspiring collaboration and successfully managing change across diverse teams and cultural contexts. I utilise cutting-edge technologies and constantly seek the best combination of human and technical resources (including the latest Artificial Intelligence (AI) tools) to achieve goals.

As an experienced journalist with excellent verbal and written communication skills, I translate complex solutions into compelling, customer-centric narratives.

WHAT I BRING | skills

Following is a list of some of the areas in which I have direct experience. A few are explored in more detail on the Portfolio Page, however, please note this is just a taster.

Please contact me to explore specific experiences, discuss your organisation's needs and to receive my CV.

MARKETING

Email Marketing
Analytics / Data
Social Media
SEO/SEM
Website development
Content Marketing
UX/CX

PR/COMMUNICATIONS

Communication Strategy
In-House Talent Pool
Media Planning
Press Relations (PR)
Crisis Management
Internal Communications
Media Training
Reputation Management
Trend Monitoring

STRATEGY

Digital/Web
Audience Segmentation
Go-To-Market (G2M, GTM)
Multi-Channel Marketing
Roadmaps / Budgets
Competitor Analysis
Partnership Strategy
Account-Based Marketing (ABM)

BRANDING

Brand Development
Rebranding/Positioning
Brand Monitoring
Multi-Product Strategy
Global Brand Expansion (B2B)
Personal / Founder brand development
Customer Loyalty / Engagement
Employee Engagement

EVENTS

Large event planning (400 + people)
Webinars Planning and Execution
Speaker Booking
Workshops

LEADERSHIP

Change Management
Team Building
Reorganisation
Mentoring / Advisor
Start-up / Scale-up Development

MEDIA / CONTENT

Technology Reporter
Case Studies (360 Creation)
Speech / Presentation Rriter
Ghost Writer
Columnist (app reviews)
Radio host / Podcaster

MY TOOLBOX | tech stack

CRM

Salesforce
HubSpot
GoldVision
Proprietary Solutions

CMS

Wordpress / Woocommerce
Shopify
HubSpot
Google Sites

ANALYTICS / SEO

Google Analytics
Snowplow
Semrush
MOZ
Ahref
Screaming Frog

MARKETING

Hubspot
Mailchimp
GoldVision
Constant Contact

PR / MEDIA

MuckRack
Cision
Business Wire
HARO
HubSpot PR Kit

DESIGN

Adobe / Photoshop
Adobe / Illustrator
Canva
Affinity Designer
Affinity Photo

PROJECT MANAGEMENT

Asana
Notion
Trello
Miro
Smartsheet
Atlassian / Jira
Slack

RECENT WORK EXPERIENCE

SNOWPLOW

Global Head of Communications and Brand

TECH | | AI | ML

Start-up / Scale-up (B2B)

CITF

Marketing Director

TECH | EVENTS

Community (B2B)

ANNABEL KARMEL

Digital Marketing and

Partnerships Director

FMCG | LIFESTYLE

SME (B2C)

EUROSTAR

Senior E-Commerce Manager

TRAVEL | TRANSPORTATION

Enterprise (B2C & B2B)

EXPEDIA

Business Development Director (South Europe)

TRAVEL & LEISURE

Enterprise (B2B)

HEATHROW EXPRESS

Head of Business Development and eCommerce Manager

TRAVEL | TRANSPORTATION

Enterprise (B2C & B2B)

ADRIATICA GROUP

Web Development and

Strategy Director

TRAVEL & LEISURE

Enterprise (B2C & B2B)

EDUCATION

UNIVERSITY OF HONG KONG

MASTERS DEGREE

Journalism and Media Studies (Honours)

AMERICAN UNIVERSITY OF ROME

BACHELORS DEGREE

International Business (Honours)

CONTINUING PROFESSIONAL DEVELOPMENT (CPD)

GOOGLE DIGITAL GARAGE

Fundamentals of Digital Marketing

GOOGLE ACADEMY

Google Analytics for Beginners

GOOGLE ACADEMY

Advanced Google Analytics

HUBSPOT

Content Marketing

HUBSPOT

Inbound

THE GAP PARTNERSHIP

Complete Skilled Negotiator

LANGUAGES

ENGLISH

Native

ITALIAN

Fluent

CROATIAN

Fluent

GERMAN

Conversational

SPANISH

Conversational

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